Feb 02

IMBU: Industrial IoT (IIoT) and white labelling

Why IIoT?
GE Research data has indicated that 46% of the economy could benefit from IIoT. Companies that use IIoT successfully reduce inefficiencies/errors by using sensor data to make smarter/informed decisions. IIoT tells machine operators about unusual trends that potentially indicate failing parts or other issues requiring maintenance. Having that knowledge prevents shutdowns or make them less costly.

IIoT will allow you to  get secure access to machines you manufactured while they operate at your clients’ sites. IMBU specializes in IIoT by transforming raw data into immediately actionable information. IMBU allows you to have remote secure access, edge computing, cloud based data logging, trending, machine specific dashboards, web-based access and many more IIoT features such as receiving email and other alarms. IMBU also offers semi-online solutions where operators/mechanics interface with an analytics node using their phone and a dedicated app.

What is white label IIoT?

White label IIoT allows you to sell a digital product created by IMBU under your brand name. This enables you to add to your current offering without spending time developing the product/service yourself. 
White label value proposition
Traditionally white label involves charging more for your white labelled services or products than what you are paying your white label supplier. It is a faster solution, it saves time and money because you can take advantage of someone else’s accumulated expertise. 
IIoT is however a money maker in many more ways. While IIoT can be charged for and create a direct return, it will, in addition, spin off knowledge of your machines as used by the customer enriching your understanding of your own product, it transforms you from A.N.Other supplier to your client’s partner through increased knowledge of machines in their working environment, it enhances your brand through increased reliability and much more. 


IMBU’s founders background is both IT (with a focus on controls) and Industrial “after market services”. The latter entailed the sale and service of turbines, gas engines, gas compressors, controls, ignition, filtration, etc… and was sold to US investors in 2020 – see www.quorex.ch and www.msikaz.com. Some 10 years ago, IMBU realised that to arrive at good and practical IoT systems, one needs to straddle and understand both the industrial mechanical world and the IT world. This understanding is at the origin of IMBU’s IIoT activity today (see www.imbu.nl). 

Why outsource your IIoT project?
Building an IIoT platform to your requirements means starting from scratch, spending time and money and reaching an uncertain result in an uncertain time. Main reasons for this are (1) it is not your field, (2) you will move slowly (initially) in a fast moving area, (3) you may re-invent existing available solutions, (4) you will not match resources and expertise of existing specialists that are focused in this area. 

Some advantages of IMBU’s white label IIoT:

Time to market: The first advantage of using white labeling is to broaden your services and do it fast. 
Cost control: By outsourcing services to IMBU as a white label IIoT provider, you avoid hiring in-house developers full-time & can budget the project with a good degree of certainty. 
Project management savings: By outsourcing the complete IIoT project to one supplier, you do not have to coordinate hard and software providers. IMBU is a “one stop IIoT shop”. 
Keep IP Control: Outsourcing a white label IIoT project to IMBU, lets you keep control of IP. You can always move to another supplier or take it back in house. No hostage taking.
Quality of your IIoT: A white labelled IMBU solution equals a complete product developed by IMBU from start to finished product. 
Improve your Service: IIoT allows efficient & quality after market service, reduced downtime, improved operational efficiency, better understanding of machine operation in situ & much more.
Improve your Brand’s Image: most clients ignore IMBU’s involvement & assume your company is delivering quality up to date digital services, enhancing a forward looking company image. 

About The Author

Gert, an automotive electronics engineer, has been commercially involved in the operation of reciprocating equipment for gas transmission. IMBU’s origins are a mix of Gert’s passion for electronics and an eagerness to support end-users operating capital equipment in remote areas.